COVID-19 hit North America in the middle of winter like a relentless blizzard. It froze everything. It seemed to blind everyone. Business stopped. Families holed up. Some people worried it was the end of the world and prepared for the worst, hoping to just wait it out and survive.
You might remember your own company facing paralyzing pain as the economy ground to a halt, and revenue ended or was reduced to a tiny trickle. You may have also been among those faced with the gut-wrenching decision to put employees on furlough to just keep the business alive. CEO Daniel Todd was one of those who was forced to make that decision, and he was unprepared for the way it would incapacitate people, not to mention how long it would seemingly hold them hostage.